We use Organic Cane Sugar to sweeten our Craft Mixers. We've reduced the amount of added sugar by incorporating natural sweeteners, erythritol and stevia leaf, to achieve a desired taste while reducing the amount of calories. Our belief is that sugar is not the enemy, it's the excessive amount that is consumed that causes health problems. Our aim is to create drinks that strike a balance between taste and health.

Stevia leaf extract comes from the stevia plant, which originates in South America. Stevia is used to provide a sweet taste, without calories, in many foods and beverages. It’s one of eight low and no-calorie sweeteners permitted by the FDA for use in the US food supply. All eight have been rigorously tested and reviewed. Leading global health authorities such as the U.S. Food and Drug Administration (FDA), the European Food Safety Authority (EFSA), FAO/WHO Joint Expert Committee on Food Additives (JECFA), have found low and no-calorie sweeteners to be safe. Stevia leaf extracts have been listed as Generally Recognized as Safe (GRAS) by the FDA for use in foods and beverages since 2008.

Erythritol is a natural, low calorie sweetener that is found in many foods fruits and vegetables (Grapes, pears, mushrooms). It provides sweetness without all the calories of sugar. The FDA (food & drug administration of America) & WHO (World Health Organization) have both declared Erythritol safe for consumption. Erythritol does not impact blood glucose or insulin secretion and contributes to oral health.